In-Visible I 2010
PHOTOGRAPHIC SERIES EXPLORING THE ROLE OF LANGUAGE IN PERPETUATING MISOGYNY
In-Visible I is a photographic project I started in 2010 as a critique of machismo in Mexico. Through powerful imagery, I examine how everyday language reinforces gender roles and perpetuates misogyny.
The photographs feature phrases like "You're whipped" or "All men are the same," expressions that, through repetition and normalization, shape the collective subconscious. I connect these messages to the concept of tattoos—symbols of identity and permanence—to encourage a reexamination of socially ingrained narratives. Since language not only describes reality but also shapes it, my project seeks to raise awareness of its profound influence.
With a print run of 8,000 copies in full-color offset on newsprint, I displayed the images in subway showcases and on public walls across Mexico City, seamlessly integrating art into urban life. Additionally, in certain locations, people could take an original artwork home for free, removing economic barriers and broadening access to art.
In-Visible I is an invitation to reflect on the power of language and its role in society, fostering relationships built on respect and equality.
8,000 offset prints on newspaper at the El Sol de México printing press, 2010
8,000 offset prints on newspaper at the El Sol de México printing press, 2010
Documentation: Intervention / 8.5 km, Mexico City, along Insurgentes Sur Avenue. Also on display at the Salto del Agua and Tacuba Subway stations. Summer 2010.
Presentation(s)
-
IPAF Festival, Holbox, Mexico, 2015
-
International Feminist Arts Festival, Mexico City, Mexico, 2015
-
Installation at Espacio México Gallery, Mexican Consulate in Montreal, Canada, 2012-2013
-
Public space intervention, Insurgentes Sur (8.5 km), Mexico City, Mexico, 2010
-
Public intervention at the Mexico City Metro, Salto del Agua and Tacuba stations, Mexico, 2010
Year
2010
Participants
Lola
Rodrigo Lozada
Unai Miquelajáuregui
Yaneli García
Credits
Photo documentation
Cerrucha
Acknowledgments
Special thanks to all participants for their trust, enthusiasm, presence, and collaboration.
Technique
Full-color offset printing on newsprint, rotary press, 8,000-piece edition
Dimensions
Individual photograph: 38 cm × 57 cm
Public intervention: 8.5 km along Av. Insurgentes Sur, Mexico City